Biocomposites challenge chipboard as furniture material. Researchers at VTT have developed a kitchen furniture framework material from plastic polymers reinforced with natural fibre. The new material reduces raw materials consumption by 25–30 per cent and the carbon footprint of production by 35–45 per cent.

Biodegradable nonwovens can be manufactured cost-effectively using a method developed by VTT. VTT Technical Research Centre of Finland has developed a process that enables recycled paper and cardboard to be used as a raw material for nonwovens. Hygiene and home care products, such as nappies, sanitary towels and cleaning cloths, are among the many items that can be manufactured from the biodegradable nonwovens. The manufacturing costs of cardboard-based nonwovens are around 20% lower than for nonwovens produced from wood raw materials. The forest industry will be among those likely to benefit from new business opportunities opened up by nonwovens based on recycled paper and cardboard.

We all see constantly different marketing messages delivered on various platforms and ways. With these messages, the brand owners desire to communicate their values to their customers. The messages needs to be inline with the chosen platform.

The study of brand experience shows how the customers find the brand on different platforms and which mental attributes they associate with the brand and different communication channels.

VTT held a seminar on Industrial biomaterials on 22.11.12 at Dipoli Congress Centre in Espoo, Finland. The seminar had total of over 130 participants from 10 countries and even more people and countries have joined in watching the seminar after that. Now you can also participate by watching the latest progress in this area and download presentation materials. The seminar is also available as a webcast where you can also view presentation materials:

In which group do YOU belong? Are you possibly a puritan, firmly on the social media bandwagon or all about mix-and-matching media? VTT’s research determines your type and clarifies people’s attitudes towards advertisements in different media channels.