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Novel value perceptions and business opportunities through packaging customization

Kurko_result

An interactive package concept was developed and demonstrated for a beverage company. The six-pack beverage package was specified for a rock festival event. The user centric design was used in the development in order to provide consumers the most valuable information of the event. The concept provided also additional use for the physical package. The package proved to be a win-win-win –concept. It brought added value not only for the brand owner and the festival organizer but also for the consumers.





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