R&D Breakthroughs in Biomaterials, Packaging and Media

”VTT's internationally recognised expertise gives us reliable suport for product development” Jouni Hakkarainen, Metsä Wood

Back to technologies

Augmented reality and hybrid media

Augmented reality and hybrid media

Augmented Reality (AR) is the technique of superimposing virtual objects in the user's view of the real world, providing a novel visualisation technology for a wide range of application. Printed media applications like advertising can benefit from AR as well as new packaging concepts can be developed.

By Hybrid media we mean combinations of print and digital media.  Hybrid media brings interactivity to printed product thus making it more competitive as an integrated part of the media. There are different enabling technologies for hybrid media applications; from optical codes or image recognition read with smart phones to RFID-tags and readers and finally to flexible displays integrated to printed products.

To read more, please login or request access to portal

When registered you get

All material in ForestTech is accessible to you after registering and logging in with your login details.

You get a full access to news, presentations, reports, brochures, future project ideas and other useful information and downloadable material plus a monthly newsletter free of charge.

Request access below

Fill in the few information fields below for requesting access to ForestTech service. Registering is free of charge.

ForestTech is not only a news channel but also a reservoir of useful information and downloadable material.

ForestTech is targeted for the industry and companies in biomaterials, media and packaging value chains.